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ActiveMenus Branding: Maybe we need to figure out a way to include an ActiveMenu logo on the ordering page when the order source is OwG https://developers.google.com/actions-center/verticals/ordering/redirect/policies/platform-policies#merchant_service_eligibility
How to develop this out for highest success rate
You are looking to adapt to the new "Order with Google" system, which will redirect customers to your websites. The primary objectives are:
Achieving the highest conversion rate among competitors on this platform.
Generating revenue from these redirected customers.
Implementing a tracking system to charge for first and subsequent orders.
Utilizing the new 'Glue' platform for this ordering system, aiming for high conversion rates.
Considering similar adaptations for Apple and other platforms in the future.
Ensuring a seamless customer experience, with features like automatic address input for takeout orders, Google Pay integration, and minimal barriers to checkout.
Creating guest accounts automatically and prompting login only if the account is recognized on a second visit.
Optimizing for mobile browsers, with autofill features for customer convenience.
Action Items for Development Team:
Integrate 'Order with Google' Redirect: Develop the capability to redirect customers from Google to our websites efficiently.
Conversion Rate Optimization: Implement strategies and tools to monitor and improve the conversion rate on our platforms.
Customer Tracking and Payment System: Create a system to track customer orders and handle payments for first and subsequent orders.
Glue Platform Integration: Migrate all client systems to the 'Glue' platform, ensuring high performance and conversion rates.
Cross-Platform Adaptability: Prepare for integration with Apple and other potential platforms.
User Experience Enhancement:
Develop an automatic address input feature for takeout orders.
Integrate Google Pay and optimize for Chrome users.
Minimize data entry by customers, auto-populating fields where possible.
Implement an efficient guest checkout process without mandatory account creation steps.
Account Recognition and Management: Develop a system to recognize returning customers and prompt for login, creating guest accounts automatically when needed.
Mobile Browser Optimization: Ensure Google and Apple Pay work seamlessly on mobile browsers, with autofill capabilities for customer details.
Action Items for Design Team:
User Interface for Seamless Experience: Design a user-friendly interface that facilitates a quick and seamless checkout process.
Intuitive Guest Checkout Design: Create a guest checkout design that minimizes barriers and does not require upfront account creation.
Responsive Mobile Design: Ensure the design is optimized for mobile browsers, providing a seamless experience across devices.
Visual Indicators for Automatic Processes: Design clear visual cues for processes like autofill and automatic account creation to enhance user understanding and trust.
Cross-Platform Design Consistency: Work on maintaining design consistency across different platforms like Google and Apple to ensure brand coherence and user familiarity.