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How to Set Up Secondary Profiles and Online Ordering Links

How to Set Up Secondary Profiles and Online Ordering Links

This guide walks you through setting up a duplicate restaurant profile to enable online ordering for restaurant partners. By creating a duplicate profile, you can customize settings and financial models while maintaining seamless operations. For a video representation of this please see the bottom of the article.

Setting Up Secondary Profiles and Online Ordering Links (2).mp4

Key Steps:

1. Navigate to the Restaurants Area

  • Open the Restaurants section in your platform.

  • Select the location where the duplicate restaurant will be created.

  • Identify the restaurant (e.g., "Eva’s Diner") and click the Clone button.

    • This action copies all existing information into a new duplicate profile.

2. Customize the Duplicate Profile

  • Update the restaurant’s alias to distinguish it (e.g., "Online Ordering").

  • Mark the profile as Do not display on website/marketplace to ensure it doesn’t appear on the frontend.

  • Activate the profile by toggling it to active status.

  • Save the changes.

3. Generate Online Ordering Links

  • Go to the Marketing section and locate the Embedding and Linking area.

  • Select the location and the newly created duplicate restaurant.

  • Add a referral code for tracking purposes:

    • Use distinct codes (e.g., “website,” “Facebook,” “Google”) to monitor performance on various platforms.

  • Enable Limit customer to restaurant for a white-label experience.

  • Generate the link and integrate it where needed (e.g., restaurant website, social media, or Google Business profile).

4. Select a Financial Model

Choose between two common pricing models based on the partnership’s needs:

Model 1: Reduced Commissions

  • Reduce delivery commissions (e.g., 10%) and takeout commissions (e.g., 5%).

  • This approach incentivizes restaurant partners to prioritize your platform over third-party providers.

Model 2: Credit Card Processing Fee + Service Charge

  • Apply a credit card processing fee (e.g., 2.89% + $0.29 per transaction).

  • Add a flat service charge for the duplicate profile:

    • Example: $X per order as an "Online Ordering Service Charge."

    • Configure this charge under the specific duplicate restaurant profile.


Additional Considerations:

  • Referral Code Management:

    • Use different referral codes to track the source of orders (e.g., website vs. social media).

  • Integration:

    • Work with the restaurant partner to ensure links are applied correctly on their website and platforms.

  • Transparency:

    • Communicate financial models and benefits clearly to the restaurant partner.


 

 

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