User Level Automatic Discounts

You can now create custom Coupon Codes that will be automatically applied to customer's checkout page if it's applied to their User profile.

It's sometimes hard to justify but if you have great customers and reward them for being loyal, you will build long-lasting relationships with your community that will bring you a stable stream of revenue that's predictable and reliable.

Through automated discounts for specific users you're also showing them that you appreciate their business which can prove useful in promoting your business further between those users and their relatives and friends through word of mouth, which is always going to be most effective form of marketing.