Concept
The goal is to encourage restaurant patrons to post content about their dining experiences directly from the restaurant app to their personal social media accounts. The app will automatically tag the restaurant and track engagement on the post. Patrons will earn rewards points based on engagement metrics (likes, comments, shares) and receive real-time notifications about their post's performance.
Additionally, users will have control over the notifications they receive, such as summaries of engagement, milestones, or total points earned.
Key Features
Content Creation and Posting:
Patrons can create posts (photos/videos) directly within the app.
Posts are automatically published to their linked social media accounts with the restaurant tagged.
Engagement Tracking:
Engagement metrics (likes, comments, shares) are tracked via social media APIs.
Rewards Allocation:
Reward points are automatically calculated based on predefined rules for engagement metrics.
Real-Time Notifications:
Notifications are sent to users for:
First-day engagement summary.
Milestones (e.g., 100 likes).
Final engagement summary.
User Control:
Users can customize the types of notifications they receive and the frequency.
Moderation by Restaurants:
Restaurant owners can review posts tagged with the restaurant before resharing them on their own social media accounts.
Business Benefits
Increased Brand Visibility: Patrons act as brand ambassadors by sharing content with their followers.
Enhanced Customer Loyalty: Rewarding engagement incentivizes users to promote the restaurant actively.
Data-Driven Insights: Engagement metrics provide insights into social media performance.
Scalability: The feature can be expanded to include contests, leaderboards, and cross-platform promotions.
Technical Specifications
Technology Stack
Framework: Ionic (for cross-platform app development)
Backend: Node.js/Express
Database: Firebase or PostgreSQL (for user data and engagement tracking)
Social Media APIs:
Instagram Graph API
Facebook Graph API
TikTok API (if supported)
1. Content Creation and Posting
User Flow:
User creates content (photo/video) within the app.
The app prompts the user to link their social media accounts.
Once linked, the app publishes the content directly to their account, tagging the restaurant.
Backend Code for Posting via Instagram API:
javascript
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const axios = require('axios'); // Function to publish a post async function publishPost(accessToken, mediaUrl, caption) { try { // Step 1: Create Media Object const mediaResponse = await axios.post( `https://graph.facebook.com/v17.0/{user-id}/media`, { image_url: mediaUrl, caption: caption, access_token: accessToken, } ); const mediaId = mediaResponse.data.id; // Step 2: Publish the Media Object const publishResponse = await axios.post( `https://graph.facebook.com/v17.0/{user-id}/media_publish`, { creation_id: mediaId, access_token: accessToken, } ); return publishResponse.data; } catch (error) { console.error('Error publishing post:', error); } }
2. Engagement Tracking
Workflow:
Use the Instagram and Facebook APIs to fetch engagement metrics.
Store metrics in a database for reward calculation and notifications.
Backend Code for Fetching Engagement Metrics:
javascript
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async function getEngagementMetrics(accessToken, postId) { try { const response = await axios.get( `https://graph.facebook.com/v17.0/${postId}/insights?metric=engagement`, { params: { access_token: accessToken, }, } ); return { likes: response.data.likes_count, comments: response.data.comments_count, shares: response.data.shares_count, }; } catch (error) { console.error('Error fetching engagement metrics:', error); } }
3. Reward Point Calculation
Example Reward Rules:
1 like = 1 point
1 comment = 2 points
1 share = 5 points
Backend Function for Reward Calculation:
javascript
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function calculatePoints(metrics) { const { likes, comments, shares } = metrics; const points = likes * 1 + comments * 2 + shares * 5; return points; }
4. Notifications
Notification Triggers:
Engagement updates (daily or real-time).
Milestones (e.g., 100 likes).
Final engagement summary.
Notification Service Using Firebase Cloud Messaging:
javascript
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const admin = require('firebase-admin'); // Function to send a notification async function sendNotification(userToken, title, body) { const message = { notification: { title: title, body: body, }, token: userToken, }; try { const response = await admin.messaging().send(message); console.log('Notification sent successfully:', response); } catch (error) { console.error('Error sending notification:', error); } }
5. User Notification Preferences
Database Schema:
json
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{ "users": { "userId": { "notificationPreferences": { "dailyUpdates": true, "milestones": false, "finalSummary": true }, "fcmToken": "user-device-token" } } }
Frontend Implementation:
In the app, allow users to toggle notification preferences via a settings page.
html
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<ion-list> <ion-item> <ion-label>Daily Updates</ion-label> <ion-toggle [(ngModel)]="userPreferences.dailyUpdates"></ion-toggle> </ion-item> <ion-item> <ion-label>Milestones</ion-label> <ion-toggle [(ngModel)]="userPreferences.milestones"></ion-toggle> </ion-item> <ion-item> <ion-label>Final Summary</ion-label> <ion-toggle [(ngModel)]="userPreferences.finalSummary"></ion-toggle> </ion-item> </ion-list>
6. UI/UX Design Considerations
Content Creation Page:
Photo/video upload button.
Caption editor with autofill tags and hashtags.
Notifications Dashboard:
View past notifications and engagement summaries.
Rewards Dashboard:
Real-time points tracker.
Breakdown of points earned per post.
Conclusion
This feature creates a win-win scenario where customers are incentivized to share their dining experiences, boosting the restaurant's social presence while earning rewards. The implementation plan ensures technical feasibility using Ionic and social media APIs. Let me know if you need further details or refinements!