Business Proposal: Social Engagement and Rewards Feature

Concept

The goal is to encourage restaurant patrons to post content about their dining experiences directly from the restaurant app to their personal social media accounts. The app will automatically tag the restaurant and track engagement on the post. Patrons will earn rewards points based on engagement metrics (likes, comments, shares) and receive real-time notifications about their post's performance.

Additionally, restaurant owners can manage the program via a widget accessible through the app or admin dashboard, allowing them to approve user posts, customize reward rules, and track social media performance.

Key Features

For Patrons

1. Content Creation and Posting: Patrons can create posts directly within the app, which are automatically published to their linked social media accounts with the restaurant tagged.

2. Engagement Tracking: Metrics like likes, comments, and shares are tracked via social media APIs.

3. Rewards Allocation: Reward points are calculated based on predefined rules for engagement metrics.

4. Real-Time Notifications: Notifications are sent to users summarizing engagement and rewards on the first and final days of a post, and for milestones.

5. User Control: Patrons can customize their notification preferences, such as the types of notifications they receive and the metrics they track.

For Restaurant Owners

1. Post Moderation: Owners can review and approve or reject posts submitted by users.

2. Reward System Configuration: Owners can adjust how rewards are allocated for engagement metrics (likes, comments, shares) and define milestone rewards.

3. Engagement Analytics: Owners can track the performance of user posts and view aggregated data, such as top-performing posts.

4. Feature Control: Owners can activate or deactivate the feature for their restaurant.

Business Benefits

• Increased Brand Visibility: Patrons act as brand ambassadors by sharing content with their followers.

• Enhanced Customer Loyalty: Rewarding engagement incentivizes users to promote the restaurant actively.

• Data-Driven Insights: Engagement metrics provide insights into social media performance.

• Scalability: This feature can be expanded to include contests, leaderboards, and cross-platform promotions.

Technical Specifications

Technology Stack

• Framework: Ionic (for cross-platform app development)

• Backend: Node.js/Express

• Database: Firebase or PostgreSQL (for user data and engagement tracking)

• Social Media APIs:

  • Instagram Graph API

  • Facebook Graph API

  • TikTok API (if supported)

1. Content Creation and Posting

User Flow:

1. Users create content (photo/video) within the app.

2. The app prompts users to link their social media accounts.

3. Once linked, the app publishes the content directly to their accounts, tagging the restaurant.

Backend Code for Posting via Instagram API:

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const axios = require('axios'); async function publishPost(accessToken, mediaUrl, caption) { try { const mediaResponse = await axios.post( `https://graph.facebook.com/v17.0/{user-id}/media`, { image_url: mediaUrl, caption: caption, access_token: accessToken } ); const mediaId = mediaResponse.data.id; const publishResponse = await axios.post( `https://graph.facebook.com/v17.0/{user-id}/media_publish`, { creation_id: mediaId, access_token: accessToken } ); return publishResponse.data; } catch (error) { console.error('Error publishing post:', error); } }

2. Engagement Tracking

Backend Code for Fetching Engagement Metrics:

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async function getEngagementMetrics(accessToken, postId) { try { const response = await axios.get( `https://graph.facebook.com/v17.0/${postId}/insights?metric=engagement`, { params: { access_token: accessToken } } ); return { likes: response.data.likes_count, comments: response.data.comments_count, shares: response.data.shares_count, }; } catch (error) { console.error('Error fetching engagement metrics:', error); } }

3. Reward Point Calculation

Reward Rules Example:

• 1 like = 1 point

• 1 comment = 2 points

• 1 share = 5 points

Backend Function for Reward Calculation:

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function calculatePoints(metrics) { const { likes, comments, shares } = metrics; const points = likes * 1 + comments * 2 + shares * 5; return points; }

4. Owner Management Widget

Features for Owners

1. Post Moderation: View, approve, or reject user-submitted posts.

2. Reward System Configuration: Adjust points per like, comment, and share, as well as milestone rewards.

3. Engagement Analytics: Track social media performance and top-performing posts.

4. Feature Control: Activate or deactivate the feature.

Integration Points

• Accessible via the admin panel or a button in the restaurant management app.

Owner Management Implementation

1. Post Moderation

HTML for Moderation:

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<ion-list> <ion-item *ngFor="let post of pendingPosts"> <ion-thumbnail slot="start"> <img [src]="post.imageUrl" /> </ion-thumbnail> <ion-label> <h2>{{ post.user }}</h2> <p>{{ post.caption }}</p> </ion-label> <ion-buttons slot="end"> <ion-button (click)="approvePost(post.id)" color="success">Approve</ion-button> <ion-button (click)="rejectPost(post.id)" color="danger">Reject</ion-button> </ion-buttons> </ion-item> </ion-list>

TypeScript for Moderation:

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fetchPendingPosts() { this.http.get('/api/posts/pending').subscribe((data: any) => { this.pendingPosts = data.posts; }); } approvePost(postId: string) { this.http.post(`/api/posts/${postId}/approve`, {}).subscribe(() => { this.fetchPendingPosts(); }); } rejectPost(postId: string) { this.http.post(`/api/posts/${postId}/reject`, {}).subscribe(() => { this.fetchPendingPosts(); }); }

2. Engagement Analytics

HTML:

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<ion-card> <ion-card-header> Post Performance Analytics </ion-card-header> <ion-card-content> <ion-list> <ion-item *ngFor="let post of analytics.posts"> <ion-label> <h2>{{ post.caption }}</h2> <p>Likes: {{ post.likes }}, Comments: {{ post.comments }}, Shares: {{ post.shares }}</p> <p>Total Points: {{ post.points }}</p> </ion-label> </ion-item> </ion-list> </ion-card-content> </ion-card>

5. Notifications

Notification Service Using Firebase:

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async function sendNotification(userToken, title, body) { const message = { notification: { title: title, body: body, }, token: userToken, }; try { const response = await admin.messaging().send(message); console.log('Notification sent successfully:', response); } catch (error) { console.error('Error sending notification:', error); } }

Conclusion

This complete feature set empowers both patrons and restaurant owners, ensuring user-generated content boosts brand visibility while maintaining full control over engagement and rewards. Let me know if further refinements are needed!

Webpage Design Description for Designers

Purpose

Design a visually appealing webpage to explain the Social Engagement and Rewards Feature to restaurant owners and patrons. The webpage should highlight how the feature works, its benefits, and instructions for using it effectively.

Page Sections

1. Hero Section

• Headline: “Turn Your Customers Into Brand Ambassadors”

• Subheadline: “Reward your patrons for sharing their dining experiences on social media and boost your restaurant's visibility.”

• Visuals:

  • A mock-up of a customer posting about their meal on Instagram.

  • A visualization of reward points being added to the app.

• Call-to-Action (CTA):

  • Button: “Learn More” (Scrolls to the next section)

  • Button: “Get Started Now” (Links to the app or contact form)

2. How It Works

• Headline: “How Does It Work?”

• Content:

  • Step 1: Patrons create posts through your restaurant app.

    • Include a small graphic of a phone with a post creation screen.

  • Step 2: Posts are shared on their social media accounts, tagging your restaurant.

    • Graphic: Instagram post with likes and comments appearing.

  • Step 3: Reward points are earned based on engagement.

    • Graphic: Reward points being added in real-time.

3. Key Benefits

• Headline: “Why Choose This Feature?”

• Content:

  • For Patrons:

    • Earn rewards for sharing your experiences.

    • Fun and engaging way to interact with the restaurant.

  • For Restaurants:

    • Increase brand visibility.

    • Gain organic marketing through user-generated content.

    • Track and reward your most loyal customers.

• Visuals:

  • Two-column layout with icons representing each benefit.

4. Owner Management

• Headline: “Full Control for Restaurant Owners”

• Content:

  • “Manage posts, customize rewards, and track performance from your admin panel or restaurant app.”

  • Feature List:

    • Post moderation (Approve/reject user submissions).

    • Customizable reward rules.

    • Engagement analytics and insights.

    • Activate or deactivate the feature anytime.

• Visuals: Mock-up of the owner widget with sections like "Pending Posts" and "Analytics."

5. Testimonials

• Headline: “What Our Partners Say”

• Content:

  • Showcase quotes from existing restaurant partners who have used the feature.

  • Example: “Our customers love earning rewards, and it’s increased our social media presence tenfold!” – Five Guys.

6. Call-to-Action

• Headline: “Ready to Get Started?”

• CTA:

  • Button: “Contact Us”

  • Button: “Log in to Your Dashboard”

In-App Description for Patrons

Purpose

Educate patrons about the feature and guide them on how to use it effectively, all within the app.

Where This Appears

• Welcome Page: A banner or pop-up when the user first logs in after the feature is activated.

• Rewards Tab: A permanent section explaining the feature.

• Post Creation Screen: Brief instructions and tips.

Content for Each Section

1. Welcome Pop-Up

• Headline: “Introducing Social Rewards!”

• Content:

  • “Earn rewards by sharing your dining experiences on social media. Post your meal, tag us, and watch your points grow!”

• CTA:

  • Button: “Learn More” (Links to Rewards Tab)

  • Button: “Start Posting” (Opens Post Creation Screen)

2. Rewards Tab

• Headline: “How to Earn Rewards”

• Content:

  • Step 1: Create a post through our app.

  • Step 2: Share it on social media with our tag and hashtag.

  • Step 3: Earn points for every like, comment, and share!

• Visuals:

  • Icons or small illustrations for each step.

  • Progress bar showing the user’s total points earned.

3. Post Creation Screen

• Headline: “Share and Earn!”

• Content:

  • “Use this screen to create a post. Make sure to tag us and use the hashtag #RestaurantName to start earning!”

  • Brief FAQ:

    • Q: How are points calculated?

    • A: 1 like = 1 point, 1 comment = 2 points, 1 share = 5 points.

• CTA:

  • Button: “Post to Instagram”

  • Button: “Preview My Post”

Design Guidelines

• Color Palette: Use the restaurant’s branding colors to maintain consistency.

• Typography: Clear and modern fonts for readability.

• Icons/Visuals: Use friendly, illustrative icons to make the feature approachable and engaging.

• Animations: Subtle animations for progress bars and CTAs to enhance user experience.

These elements ensure that both restaurant owners and patrons understand the feature, how it works, and the benefits they can gain. Let me know if you’d like mock-ups or additional details!