Search Engine Optimization (SEO) Guide and Best Practices

There are many benefits to optimizing SEO, but here are five of the most important:

1. Increased organic traffic: SEO helps you rank higher in search engine results pages (SERPs), which means more people will see your website when they search for relevant keywords. This can lead to a significant increase in organic traffic, which is traffic that comes from search engines without having to pay for it.

2. Improved brand awareness: When your website ranks higher in SERPs, people are more likely to remember your brand and associate it with the products or services you offer. This can lead to increased brand awareness and recognition, which can help you attract new customers and grow your business.

3. More qualified leads: SEO can help you attract more qualified leads to your website. When you rank for relevant keywords, you're more likely to attract people who are already interested in what you have to offer. This can lead to more conversions and sales.

4. Higher ROI: SEO is a relatively cost-effective marketing strategy. Once you've optimized your website for SEO, you can continue to benefit from organic traffic without having to spend any additional money. This can lead to a higher return on investment (ROI) for your marketing efforts.

5. Long-term results: SEO is a long-term investment, but the results can be worth it. Once you've optimized your website for SEO, you can expect to see continued results over time. This is because search engines are constantly updating their algorithms, but the basic principles of SEO remain the same.

In addition to these five benefits, SEO can also help you improve your website's user experience, build trust and credibility with potential customers, and stay ahead of the competition.

Overall, SEO is an essential part of any digital marketing strategy. By optimizing your website for SEO, you can attract more visitors, generate more leads, and grow your business.

We will go over the general setup, available settings and best practices.

First we will need to be familiar with how SEO terms we use affect the way our pages show up on http://Google.com and other search engines:

As you can see here:

• TITLE TAG = Prime Grill Restaurant

• META DESCRIPTION = Text below the URL

We can “manipulate” and edit these phrases to make them work better for our business.
In the example of a restaurant you can navigate to
RESTAURANTS > LOCATION > RESTAURANT (Prime Grill) > CONTACTS/NOTES/SEO
And here you will be able to edit these phrases or reset them to the default ones our system will automatically inject by pulling information from the INFO tab of that restaurant as seen in the picture below.

IMPORTANT:
Title Tag can be UP TO 60 characters long while
Meta Description can hold UP TO 160 characters

** Meta Keywords USED to be an extremely powerful tool but with changes that Google and other search engines made they are not nearly as important as they used to be so you don’t have to worry about those as much unless you want to maximize your visibility or you’re in a highly competitive delivery area **

We have an automated system that will put a SEO template for you if all the SEO fields are empty.
If you input any information afterwards it will not be overwritten!

If you change something and you’re not sure how to go back just delete all the fields under your
Contacts/Notes/SEO tab and our system will fill all the fields out overnight.