There are many benefits to optimizing SEO, but here are five of the most important:
Increased organic traffic: SEO helps you rank higher in search engine results pages (SERPs), which means more people will see your website when they search for relevant keywords. This can lead to a significant increase in organic traffic, which is traffic that comes from search engines without having to pay for it.
Improved brand awareness: When your website ranks higher in SERPs, people are more likely to remember your brand and associate it with the products or services you offer. This can lead to increased brand awareness and recognition, which can help you attract new customers and grow your business.
More qualified leads: SEO can help you attract more qualified leads to your website. When you rank for relevant keywords, you're more likely to attract people who are already interested in what you have to offer. This can lead to more conversions and sales.
Higher ROI: SEO is a relatively cost-effective marketing strategy. Once you've optimized your website for SEO, you can continue to benefit from organic traffic without having to spend any additional money. This can lead to a higher return on investment (ROI) for your marketing efforts.
Long-term results: SEO is a long-term investment, but the results can be worth it. Once you've optimized your website for SEO, you can expect to see continued results over time. This is because search engines are constantly updating their algorithms, but the basic principles of SEO remain the same.
In addition to these five benefits, SEO can also help you improve your website's user experience, build trust and credibility with potential customers, and stay ahead of the competition.
Overall, SEO is an essential part of any digital marketing strategy. By optimizing your website for SEO, you can attract more visitors, generate more leads, and grow your business.
We will go over the general setup, available settings and best practices.
First we will need to be familiar with how SEO terms we use affect the way our pages show up on http://Google.com and other search engines:
As you can see here:
TITLE TAG = Prime Grill Restaurant
META DESCRIPTION = Text below the URL
We can “manipulate” and edit these phrases to make them work better for our business. In the example of a restaurant you can navigate to RESTAURANTS > LOCATION > RESTAURANT (Prime Grill) > CONTACTS/NOTES/SEO And here you will be able to edit these phrases or reset them to the default ones our system will automatically inject by pulling information from the INFO tab of that restaurant as seen in the picture below.
IMPORTANT: Title Tag can be UP TO 60 characters long while Meta Description can hold UP TO 160 characters
** Meta Keywords USED to be an extremely powerful tool but with changes that Google and other search engines made they are not nearly as important as they used to be so you don’t have to worry about those as much unless you want to maximize your visibility or you’re in a highly competitive delivery area **
We have an automated system that will put a SEO template for you if all the SEO fields are empty. If you input any information afterwards it will not be overwritten!
If you change something and you’re not sure how to go back just delete all the fields under your Contacts/Notes/SEO tab and our system will fill all the fields out overnight.
These images are just additional examples to show you how TITLE TAG and META DESCRIPTION affect your search exposure.
Once you have all of these restaurant settings done you can move on to the bigger part of this which is the SEO tab on your admin backend.
This section will let you adjust SEO for all Customer Facing Website pages. For example if you select the ABOUT_US page that will directly affect ex. www.yourdomain.com/ABOUT_US If you select CONTACT_US page will directly affect ex. www.yourdomain.com/CONTACT_US and so on.
It is VERY important that you at least have something injected in all of these fields if they’re empty because if your SEO is empty Google or any other search engine will read a specific page for example ABOUT_US from top to bottom and will use that to generate a preview before someone click on that page.
Optimizing SEO can greatly increase your visibility and give you an extra push for more traffic and in turn more orders.
One thing that we will mention but not change is the SETTINGS in your admin backend where you can search for the term SEO, this will let you change your PREFIX for all your SEO tabs in a browser, this can lead to a messy and overfilled titles that don’t fit on most screens and we recommend you leave these fields blank because they affect the website as a whole.
LOCATIONAL SEO Lastly you should always make sure that your “LOCATIONAL” SEO is also tidy. You will find 2 different section where you can change this:
LOCATIONS > SELECT LOCATION > INFO TAB > SEO NAME
LOCATIONS > SELECT LOCATION > SEO TAB > TITLE / DESCRIPTION / KEYWORDS
Best practices for SEO:
Have a good variety of titles and keywords if you can, variety helps you reach more people.
Always keep an eye on the character limit, remember that Titles are UP TO 60 Characters and Descriptions are UP TO 160 characters.
If you are NOT sure how to handle Restaurant SEO just delete all the field under the Restaurant’s Notes/Contacts/SEO tab and our system will auto-fill what you need the next morning for you.
Page SEO is an important description and you should carefully work fill it out and keep it short and to the point because that will determine if a potential customer will visit your website over the competition in some cases.
DO NOT change the SEO Prefix settings in your admin backend in order to avoid messy looking tabs.